MANFRED STADER
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How it works:
To create
a new project Stader is on site and demonstrates his art in front
of an audience and the press. In many cases, within the artwork,
a reference to the clients product or the theme of his event gets
incorporated. In the event of a press conference Stader is always
happy to join it. A project takes from outlining to completion
usually about 4-8 days. That is both, depending on the size and
complexity of the painting.
DRAFT:
Firstly, the client should, if available, or needed, send his
ideas, concepts, creative brief to the artist as well as materials
such as photos of his product, logos, texts etc. and in a telephone
conference the first ideas can be discussed. If the concept is
found Stader receives the order to create one or more designs
with little change requests are included (free of charge).
This is generally done digitally, the drafts are designed and
also mounted into a picture (provided by the client) wich is showing
the environment of the possible location. In the ideal case the
photograph is taken from the exact viewpoint where the 3d effect
is supposed work from.The resulting drafts will be electronically
transmitted for consideration by the customer. If completed, the
client or the agency usually writes a contract for the production
of the image.
EXECUTION:
In order
to execute his projects Stader offers 2 different versions: The
painting of the images directly onto the asphalt or on a prepared
canvas. For very large projects, such as "Smart" or
"Rexona" more street painters are brought. This is also
done if several project should be executed simultaneously at different
locations.
ASPHALT:
When the image should be painted directly onto the asphalt the
following conditions are required:
+ Concrete or asphalt is not too rough and not too smooth, suitable
for pastel chalk (a close-up photo of the surface can often tell).
+ Sidewalk slabs or pavement such as marble, granite or something
similar is usually too smooth, this area gets prepared with a
water soluble substance which can use a whole day for drying.
+ The surface must be clean and dry
+ At unstable weather coditions a tent or pavilion is needed to
protect the painting against rain if the event takes place outdoors.
+ The picture should be guarded over night.
CANVAS:
A specially primed canvas is the foundation. It is always prepared
in Staders studios to the point to ensure that the image will
be finished within the timeframe of the event. This way it is
possible to even produce a very complex work and present it on
site even if there is only one working day scheduled for the event.
Almost all of his projects are presented on a canvas and it is
usually in the possession of the client and then it often goes
to an environment within the clients company building where it
gets reinstalled permanently. The canvas gets fixed to the ground
with doublestick tape and it gets faded into the asphalt so it
is hardly visible that the work is done on a mobile screen. The
advantages over the execution directly on the asphalt are:
+ The viewer gets color impression of the project from the first
day on.
+ Any surface is suitable - even cobblestones can be "painted"
on.
+ The picture is mobile and can be removed if it rains, and it
needs no guard when it is stored over night in a safe place.
+ A very complex work can be presented even if the event only
lasts a short time.
